10 year anniversary of the paper-alternative to the aluminum soda can

This year marks the 10th anniversary of the invention of a carbonated soft drink can made of paper. British scientist Richard Freeman and his colleagues at Scientific Generics in Cambridge used four thin layers of cardboard with seems rotated by at least 90 degrees out of phase.

This was reported by CNN on 19 August 1998.

Does anybody have an update as to its success (or lack thereof) in other countries?

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